I didn’t arrive in the literary world through a traditional résumé



I came through immersion.

My work began as an Author Personal Assistant, where I did a little bit of everything:

ARC and street team management, content support, admin coordination, inbox wrangling, and outreach. More importantly, I wasn’t observing launches from the sidelines, I was in the middle of them, learning in real time how book launches actually function when deadlines are tight, emotions are high, and visibility matters.

That hands-on experience taught me what no checklist ever could: how momentum is built, where launches tend to falter, and how thoughtful planning can make the difference between a book quietly releasing and a book being seen.

I’ve also spent years on the reader side of the industry. I’ve been part of ARC, beta and street teams myself, which means I understand what readers are responding to and what they scroll past. I know the difference between content that feels authentic and content that feels forced, and I approach promotion with that reader first awareness always in mind.

When it comes to PR My approach is deeply personal.

I grew up watching my mom work in public relations and social media for over 20 years. From a young age, I learned that strong PR isn’t built on hype alone, it’s built on relationships, trust, and ethical promotion. I saw firsthand how credibility matters, how long-term connections are nurtured, and how respecting people’s time and boundaries lead to better outcomes for everyone involved.

That foundation shapes everything I do.

I don’t believe in loud, impersonal promotion or one-size-fits-all strategies. I believe in intentional visibility, honest storytelling, and creating opportunities that feel aligned for authors and readers alike. I love creating completely customized content for my authors.

If you’re looking for a PA who understands the industry from multiple angles, I.e., behind the scenes, within reader communities, and through a values driven PR lens...you just found your Author PA Bestie.